So Finally you are planning to sell your products Online..Great!!
Simply follow the 10 Steps to start selling products online.
STEP 1 : DECIDE YOUR INVENTORY
Yes, you must be already having your inventory in your mind. But important is to arrange it properly. Decide everything before you go ahead. Reason is you should have proper focus on what you are actually planning to sell.
What products will be available? What variations you will be selling ? Etc.
Reason is your further setup will depend on your inventory whether you are planning to sell single product or multiple product etc..
Not necessary to have all the products at the beginning. Start with what is affordable to sell and manageable for you.You can keep adding the products later.
STEP 2 : RESEARCH AND ANALYSE THE MARKET
DONT GO AHEAD SKIPPING THIS. Its most common mistake not to study the current ongoing similar businesses. Better to understand the loopholes in selling products online at the beginning instead of having a huge loss once you have started selling the products.
What exactly you have to do ?
So its simple..Browse as much you can. Search on your products on various search engines, Ecommerce sites, Social Media,etc.. Analyse your competitors way of selling the product. Cost of products on different sites, Services they are providing, Transportation system they are using, Discounts they are offering, Their terms and conditions, which platforms your competitors are using for selling products online,etc.
Keep Pen and Notebook and note down everything. Search and write as much as you can.
Also bookmark the sites to keep tracking in the future as well.
STEP 3 : DECIDE THE PLATFORMS TO SELL YOUR PRODUCTS
So now you got the idea what platforms others are using to sell the similar products. So lets decide for yourself.
There are various Ecommerce sites available in every country to sell the products. You can check for your particular country. You will get the details on their websites as well.
Also the best way to have your own website. The benefit of having your own website is you can manage it as you want whether it is matter of selling cost, discount,etc..and Most important thing is it will be similar to having a shop in a popular market of your area.
We will be writing a complete post on various platforms available to sell products online. Stay connected by subscribing to our newsletter at the bottom of post.
Dont worry if you are not getting how to decide. Keep reading, we have something for you at the end of the post.
STEP 4 : CREATE A CONCEPT AND FINALISE YOUR BUSINESS TERMS
Now once you have researched and analysed your competitors and also decided the platform to sell your product, its time to create a proposal for your business.
Simple Technique to do this is to create a question list.
Eg. 1. What products you are selling ?
2. How you are different from your competitors ?
3. Which are your target audience ?
4. Locations where you will be providing the delivery and service ?
5. What will be the profit margin and thus cost of each product ?
6. How you will manage the delivery of products ?
7. What legal issues you have to clear,etc.
Then keep finding the answers and deciding each and every point of your business.
STEP 5 : MAKE YOUR PRODUCTS OR WEBSITE SEARCH ENGINE OPTIMIZED
Ok now once your website is ready and you have already entered in the market. Now it is important to present it in front of the world. So here comes Search Engines like Google,Bing,etc. Every second thousands of people search on google for their various needs. So you have to make your website and products search engine Optimized So people can get it quickly whenever they are searching something.
Search Engine Optimization is actually a process and it has its own techniques and strategies. You will either have to study it on your own or need to hire an expert for the same. We are also not bad choice for this.
STEP 6 : MAKE IT SOCIAL WITH DIGITAL MARKETING
Once again, making it social is same as doing mouth publicity. Only difference is in mouth publicity you can reach upto thousands but with SOCIAL NETWORKS, you can cover lakhs. Facebook, Youtube, LinkedIN, Twitter,Quora are some trending Social Media channels to present your products or shop infront of people around the entire world.
Digital Marketing is not one time process. You will have to keep working on it every day. Study it on your own and start implementing or Hire an expert to do the job for you.
Very soon we will be writing complete post on this. Stay connected by subscribing to our newsletter at the bottom.
STEP 7 : KEEP UPDATING YOUR WEBSITE
People look for change everyday. So don’t keep your site or contents outdated. Keep updating with fresh contents and images. Add new products, Add new sections to attract users to revisit your website.
STEP 8 : GIVE SUITABLE DISCOUNTS AND OFFERS
Now comes the additional part to increase your sell. Create some good strategies to provide offers to your users.
But it is important to balance this properly. You should not go with lots of difference with your previous cost and suddenly dropping the cost as then people will not agree to pay you again without the discount.
Instead create a package like 10% discount on purchase of above 2000. Dont worry if you are not able to decide this as you will automatically get the ideas as you go ahead what will attract your customers.
STEP 9 : Keep Analytics
Most important !! Keep Analysing your visitors, Sell, Revenue generated. Change your strategies as per the analytics. You can use google analytics to analyse the flow on your website, Revenue generated,etc.
Analytics will make selling products online a easy job for you.
STEP 10 : KEEP WORKING
Yes, Keep Working !! Don’t expect to get a big difference from day 1. You may see the results after a month or even after 2 months. Important is don’t loose the hope. There is no way that you will not get the success unless and until you quit. So don’t conclude the success or failure in few days. Give some time. Keep faith and provide your best. Success is definite.
As we discussed many things in this blog, I know you must be having lots of doubts and questions which needs to be answered for you to go ahead. I have something for you.
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